
Who We Are
TruNorth Heating & Cooling was founded right here in Florence, Wisconsin with a simple goal: provide honest, dependable HVAC service to our neighbors. We believe comfort starts with trust, and that's why we treat every customer like family and every home as if it were our own.
Up here, a working furnace isn't a luxury. It's how you get through the winter. We treat every home like it belongs to family, because around here, it just about does.
Meet Brent
Born and raised in the Northwoods, Brent started TruNorth Heating & Cooling to provide reliable heating and cooling services backed by honest communication and quality workmanship.


Our Promise
🕒 We Show Up We arrive when we say we will.
💵 No Surprises We explain the work and pricing before we start.
🏠 Respect for Your Home We leave your home as clean as we found it.
Part of the Community
We don't just serve the Northwoods. We live here, raise our families here, and support the same community we serve every day.
Our customers aren't account numbers. They're neighbors we run into at the grocery store, the ballgame, and around town. That's why we treat every service call with honesty, respect, and pride.
